The Business Case

In class, for my presentation of chapter 2 (analyzing business cases) in systems designs and analyst, I started out by coming with an idea for a business that we could discuss in this presentation. It turned out to be a great success, to the point where we actually wanted to open this company. The idea was to open up an IT company that would specialize making IT systems for privately owned gyms.
We started out with a SWOT for our business. A SWOT is tool to determine your weaknesses, strengths, opportunities, and threats to our company or system. Some of the strengths would be an untapped market, better controls for their gyms, new technology, and a prepaid idea where someone could pay for 5 to 10 visits instead for a whole month or year. Weaknesses not enough money at first, programmers not experienced enough. Threats would be bigger gyms would want to sell their technology to these gyms. Opportunities would be untapped market and developing new technology and selling that also.
We went to the mission statement for our company. It is “Bring technology to Health.” We will help out these small businesses with good technology that would help control money flow, the customers, and put out a great competition.
This is actually not a bad idea to start. If you have the right people, this could take off. Some other technologies that we came up with is an application on their iphone to track your workout or another app that would tell you how many visits you have left. Another would be to rig the machines to a server and you scan a card that would tell you which machines you used and how long. If you have a personal trainer this would help him or her out a lot.
Stephen Lee